AWS Partner Central now provides lead enrichment and prospecting, enabling AWS Partners to enrich AWS-sourced leads or partner-sourced leads with AWS-generated propensity insights, and recommendations for program, funding, and sales motion eligibility.  Partners can upload leads in the AWS Partner…

Today, AWS announces the general availability of onboarding capabilities for AWS Partner Central agents. The agent acts as an always-available advisor that guides new partners through every step required to be ready to sell with AWS, from profile setup to…

AWS Marketplace Storefront is now generally available, enabling AWS Partners to create and deploy their own branded catalog of solutions and services on their website or application in hours. Channel Partners and Independent Software Vendors can now simplify how they…

AWS announces the Amazon Connect Customer Competency, a new AWS Specialization that helps customers identify Services Partners with proven expertise in transforming enterprise-wide customer experience on Amazon Connect Customer. Today's customers expect seamless, personalized experiences at every touchpoint, but legacy…