We are announcing the ability to use parent contacts for leads in real-time journeys forms. This feature will reach general availability on September 30, 2025.
How does this affect me?
With this feature, you can choose how existing contact or lead details should be updated and define advanced matching rules to prevent duplicate records.
What action do I need to take?
This message is for awareness, and no action is required.
For more information and screenshot examples of this feature, please visit the Generate leads that link to an existing contact article.
Source: Microsoft
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