Today, Amazon Simple Email Service (SES) announces email validation, a new capability that helps customers reduce bounce rates and protect sender reputation by validating email addresses before sending. Customers can validate individual addresses via API calls or enable automatic validation across all outbound emails.
Email validation helps customers maintain list hygiene, reduce bounces and improve delivery by identifying invalid addresses that could damage sender reputation. The API provides detailed validation insights such as syntax checks and DNS records. With Auto Validation enabled, SES automatically reviews every outbound email address with out requiring any code changes. Auto-Validation can be configured at the account level or at the configuration set level using simple toggles in the AWS console, enabling seamless integration with existing workflows.
Email validation is available in all AWS Regions where Amazon SES is available.
To learn more, see the documentation on Email Validation in the Amazon SES Developer Guide. To start using Email Validation, visit the Amazon SES console.
Categories: marketing:marchitecture/messaging,marketing:marchitecture/business-productivity,general:products/amazon-simple-email-service
Source: Amazon Web Services
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