Today, AWS announces the general availability of onboarding capabilities for AWS Partner Central agents. The agent acts as an always-available advisor that guides new partners through every step required to be ready to sell with AWS, from profile setup to…

AWS Marketplace Storefront is now generally available, enabling AWS Partners to create and deploy their own branded catalog of solutions and services on their website or application in hours. Channel Partners and Independent Software Vendors can now simplify how they…

AWS announces the Amazon Connect Customer Competency, a new AWS Specialization that helps customers identify Services Partners with proven expertise in transforming enterprise-wide customer experience on Amazon Connect Customer. Today's customers expect seamless, personalized experiences at every touchpoint, but legacy…

AWS Partner Central now accepts SOC 2 Type II audit reports or AWS Well-Architected Framework Reviews (WAFR) reports to complete Foundational Technical Review (FTR) in minutes. This streamlined process with AI-powered validation provides AWS partners with immediate feedback on their…

AWS Marketplace now offers a 0.5% listing fee for professional services private offers, reduced from 2.5%. This makes it more cost-effective for consulting partners, systems integrators, managed services providers and independent software vendors to transact their services through AWS Marketplace,…

AWS Partner Central now supports the Business Value Realization (BVR) motion, a new experience and funding motion for partners who drive customer adoption and business outcomes after deploying strategic AWS services. BVR helps partners drive business outcomes for their customers…