Amazon Connect Outbound Campaigns now supports visual journey builder, a new feature that lets you create multi-step, multi-channel customer engagements directly in the Amazon Connect console. You can design end-to-end engagement experiences that combine voice, SMS, email, and WhatsApp interactions to reach customers proactively and reduce inbound contact volume.
Outbound Campaigns help you automate personalized communication flows based on customer behavior or time-based triggers. For example, you can send an appointment reminder by SMS, follow up with a voice call if the customer does not respond, and send a confirmation email once the appointment is booked. You can also configure steps in the journey builder that offer customers the option to connect with a live agent through Amazon Connect when additional support is needed. You can use existing Amazon Connect Flow integrations, AI capabilities, and customer data from Amazon Connect Customer Profiles to tailor each interaction. This helps contact centers improve engagement rates, reduce manual effort, and deliver more consistent customer experiences.
This feature is available in all AWS Regions where Amazon Connect Outbound Campaigns is supported. To learn more, visit the Amazon Connect Outbound Campaigns documentation.
Categories: marketing:marchitecture/contact-center,marketing:marchitecture/messaging,general:products/amazon-connect
Source: Amazon Web Services
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