AWS Clean Rooms now publishes events to Amazon EventBridge for new member invitations and table readiness, delivering real-time insights and increasing transparency to collaboration members. Invited members to a collaboration now receive an EventBridge notification when invited to a Clean Rooms collaboration, making it easier for members to review new invitations and join collaborations. Collaboration members are also notified when AWS Entity Resolution resources are associated to a collaboration, such as ID mapping tables and ID namespaces, enabling you to automatically start analysis that uses related records across collaborators’ datasets. For example, when a publisher invites an advertiser to a collaboration, the publisher can automatically run their media planning analyses as soon as the advertiser has created their ID mapping table in the collaboration, reducing time-to-action from hours to minutes and increasing transparency between collaboration members.
With AWS Clean Rooms, customers can create a secure data clean room in minutes and collaborate with any company on AWS or Snowflake to generate unique insights about advertising campaigns, investment decisions, and research and development. For more information about the AWS Regions where AWS Clean Rooms is available, see the AWS Regions table. To learn more about collaborating with AWS Clean Rooms, visit AWS Clean Rooms or AWS Entity Resolution.
Categories: marketing:marchitecture/analytics,general:products/aws-clean-rooms
Source: Amazon Web Services
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