[Introduction]
Microsoft is retiring the Azure AD Account Linking feature that allowed users to connect a work (Azure AD) account with a personal Microsoft account (MSA) to earn Microsoft Rewards points for Bing search activity performed while signed in with a work account.
[When this will happen:]
- February 17, 2026: the feature is retired.
- March 19, 2026 (30 days from this notice): the capability will be fully removed.
[How this affects your organization:]
Who is affected:
- Users who previously linked an Azure AD account to Microsoft Rewards
- Organizations where users sign in to Bing, Edge, MSN, or Microsoft 365 with a work account
What will happen:
- Users can no longer link Azure AD accounts to Microsoft Rewards after March 19, 2026.
- Account linking entry points will be removed from Bing, Edge, MSN, and the Microsoft 365 Admin Center.
- Existing Microsoft Rewards point balances are not affected.
- Personal Microsoft accounts continue to work as usual when used independently.
- No admin controls, configuration changes, or policy updates are required.
[What you can do to prepare:]
- No action is required from administrators,
- Inform helpdesk teams of the change,
- Update any internal documentation that references earning Microsoft Rewards while signed in with a work account
[Compliance considerations:]
| Question | Explanation |
|---|---|
| Does the change modify or retire an existing capability? | The Azure AD Account Linking feature for Microsoft Rewards is being retired and will no longer be available. |
| Does the change allow users to enable or disable the feature themselves? | After the feature is removed, users will no longer be able to enable Azure AD account linking for Microsoft Rewards. |
Source: Microsoft
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