AWS Elemental Inference, a fully managed Artificial Intelligence (AI) service that enables broadcasters and streamers to automatically generate vertical content and highlight clips for mobile and social platforms in real time, is now generally available. The service applies AI capabilities to live and on-demand video in parallel with encoding and helps companies and creators to reach audiences in any format without requiring AI expertise or dedicated production teams.
With Elemental Inference you can process video once and optimize it everywhere—creating main broadcasts while simultaneously generating vertical versions for TikTok, Instagram Reels, YouTube Shorts, Snapchat, and other mobile platforms in parallel with live video. For example, sports broadcasters can automatically generate vertical highlight clips during live games and distribute them to social platforms in real-time, capturing viral moments as they happen rather than hours later.
The service launches with two AI features: vertical video cropping that transforms live and on-demand landscape broadcasts into mobile-optimized formats, and advanced metadata analysis that identifies key moments to generate highlight clips from live content. Using an agentic AI application that requires no prompts or human-in-the-loop intervention, broadcasters can scale content production without adding manual workflows or production staff—the system automatically adapts content for each platform. In beta testing, large media companies achieved 34% or more savings on AI-powered live video workflows compared to using multiple point solutions.
AWS Elemental Inference is available in the following AWS Regions: US East (N. Virginia), US West (Oregon), Asia Pacific (Mumbai), and Europe (Ireland).
For more information, visit the AWS News Blog or explore the AWS Elemental Inference documentation.
Categories: marketing:marchitecture/artificial-intelligence
Source: Amazon Web Services
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