AWS RTB Fabric: Health Checks for Real-Time Bidding

AWS RTB Fabric now supports health checks for real-time bidding workloads that use EC2 Auto Scaling groups (AGS). Health checks in AWS RTB Fabric continuously monitors and automatically routes traffic to healthy instances with configurable settings in RTB responder gateways. This helps eliminate failed real-time bidding transactions from bootstrapping, draining, or failed instances. With this launch, AWS RTB Fabric helps advertising technology (AdTech) companies improve uptime, reduce error rates, and prevent revenue loss from failed auctions.

AWS RTB Fabric helps you connect with your AdTech partners such as Amazon Ads, GumGum, Kargo, MobileFuse, Sovrn, TripleLift, Viant, Yieldmo, and more in three steps while delivering single-digit millisecond latency through a private, high-performance network environment. RTB Fabric reduces standard cloud networking costs by up to 80% and does not require upfront commitments. AWS RTB Fabric is generally available in the following AWS Regions: US East (N. Virginia), US West (Oregon), Asia Pacific (Singapore), Asia Pacific (Tokyo), Europe (Frankfurt), and Europe (Ireland). To learn more, visit the AWS RTB Fabric documentation or product page.

Categories: marketing:marchitecture/networking

Source: Amazon Web Services