Amazon Web Services

AWS Partner Central now supports the Business Value Realization (BVR) motion, a new experience and funding motion for partners who drive customer adoption and business outcomes after deploying strategic AWS services. BVR helps partners drive business outcomes for their customers…

Today, AWS Marketplace announces AI-assisted product listing in Partner Assistant chat, helping Independent Software Vendors (ISVs) and Consulting Partners create high-quality product listings on AWS Marketplace using their existing digital assets. This new capability helps partners create listings optimized for…

AWS Partners co-selling with AWS can now use express private offers to automate pricing within co-sell workflows. Partners configure their pricing rules, discount boundaries, and eligible products once, and when AWS sales representatives identify their solution as a fit for…

Starting today, AWS Partner Central agents qualify every co-sell opportunity in real time and make recommendations that drive AWS engagement and accelerate deal progression. Building on the AWS Partner Central agents released on March 16, 2026, the agent can act…

Today, AWS announces the public preview of a new storage migration capability for AWS Transform that enables application owners, database administrators, and cloud migration teams to migrate block storage workloads from any on-premises or cloud source to Amazon FSx for…

Today, AWS announces the availability of xAI's Grok 4.3 model on Amazon Bedrock. With this launch, xAI joins Amazon Bedrock as a model provider, giving you even more choice as you build generative AI applications across reasoning, agentic, and enterprise…