AWS Partner Central now accepts SOC 2 Type II audit reports or AWS Well-Architected Framework Reviews (WAFR) reports to complete Foundational Technical Review (FTR) in minutes. This streamlined process with AI-powered validation provides AWS partners with immediate feedback on their…

AWS Marketplace now offers a 0.5% listing fee for professional services private offers, reduced from 2.5%. This makes it more cost-effective for consulting partners, systems integrators, managed services providers and independent software vendors to transact their services through AWS Marketplace,…

AWS Partner Central now supports the Business Value Realization (BVR) motion, a new experience and funding motion for partners who drive customer adoption and business outcomes after deploying strategic AWS services. BVR helps partners drive business outcomes for their customers…

Today, AWS Marketplace announces AI-assisted product listing in Partner Assistant chat, helping Independent Software Vendors (ISVs) and Consulting Partners create high-quality product listings on AWS Marketplace using their existing digital assets. This new capability helps partners create listings optimized for…

AWS Partners co-selling with AWS can now use express private offers to automate pricing within co-sell workflows. Partners configure their pricing rules, discount boundaries, and eligible products once, and when AWS sales representatives identify their solution as a fit for…

Starting today, AWS Partner Central agents qualify every co-sell opportunity in real time and make recommendations that drive AWS engagement and accelerate deal progression. Building on the AWS Partner Central agents released on March 16, 2026, the agent can act…