MWPRO IMPACT SCORE
OPERATIONAL IMPACT
28
0
25
50
75
100
MODERATE IMPACT • ASSESS BUSINESS IMPACT
Recommended Action:
Take a look and decide whether this affects your tenant, users or support teams.
Take a look and decide whether this affects your tenant, users or support teams.
What is MWPro Impact Score?
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Primary Audience
Microsoft 365 AdminsPower Platform AdminsIT ManagersDevelopersService Owners
Why this score?
AI Confidence
HIGH
Enough detail is available to trust this assessment.
Assessment Reasoning
This is a new capability planned for general availability with no mandatory action. Admins and developers may review options for API-based or no-code integration when planning future web personalisation. End-user impact is indirect since the change focuses on backend tracking and personalisation, not immediate UI disruption. Urgency is low because the message is informational and no immediate preparation is required.
30
Admin Impact
25
User Impact
25
Urgency
30
Effort
WHAT YOU NEED TO KNOW
AT A GLANCE
Customer Insights – Data adds real-time web tracking and site personalization for both known and unknown users, with general availability in late September 2026.
END USERS
No major end-user change expected.
IT ADMINS
No immediate admin action required.
ROLLOUT TIMELINE
Upcoming:
September 2026
September 2026
📢 Official Microsoft Message Center Announcement
Dynamics 365 Customer Insights – Data – Real-time web tracking and personalization for known and unknown users
Message ID: MC1462720
We are announcing the ability to use real-time web tracking and personalization for known and unknown users in Dynamics 365 Customer Insights – Data. This feature will reach general availability on September 30, 2026.
How does this affect me?
This feature enables two key capabilities: website personalization for known and unknown users, as well as conversion of unknown users to known users.
- Track unknown user activity. When users return to your site, personalize it based on their previous browsing behavior on your site.
- Personalize your website using a pro-code API-driven approach for experienced development teams or use built-in integration with Optimizely to personalize your site using a no-code approach.
- When an unknown user provides you with contactable details like an email address or phone number, you can convert the unknown user into a known profile that persists the tracked activity data from when they were an unknown user.
This message is for awareness, and no action is required.
If you would like more information on this feature, please visit Real-time web tracking and personalization for known and unknown users.
Source: Microsoft Message Center • Analysed by MWPro
