AWS Elemental MediaTailor now offers Yield Optimization, a new capability that automatically monetizes unused ad inventory with Amazon Ads demand during server-side ad insertion (SSAI) for livestreams. Available exclusively to publishers in the Amazon Publisher Services (APS) Streaming TV program,…

AWS Entity Resolution now provides record-level confidence scores for Machine Learning (ML) based matching workflows, giving you a per-record signal of how confident the model is in each individual identity match. Previously, all records within a match group carried the…

AWS Private Certificate Authority (AWS Private CA) announces the availability of the AWS Private CA Connector for Kubernetes as a managed Amazon EKS add-on and the AWS Private CA Connector for Active Directory in AWS GovCloud (US-East) and AWS GovCloud…

Amazon Connect Customer Profiles now sends segment membership events, providing the ability to receive real-time and scheduled notifications when customer profiles enter or exit a segment, such as high-value customers or low-satisfaction customers. Previously, detecting when customer profiles joined or…

Amazon Elastic Block Store (Amazon EBS) Volume Clones now supports copying EBS volumes across AWS accounts with re-encryption. You can copy EBS volumes to any AWS account, re-encrypting with an AWS Key Management Service (AWS KMS) key in the target…