Today, we are excited to announce that Amazon Connect Outbound Campaigns is now available in Asia Pacific (Seoul), Asia Pacific (Tokyo), Asia Pacific (Singapore). With this launch, customers can initiate proactive outbound communications for real-time service updates, promotional offers, product usage tips, and appointment reminders at just the right moments throughout your customer’s experience from the right channel.
Outbound Campaigns empowers businesses to create targeted and personalized outreach strategies through key capabilities including segmentation, omnichannel orchestration, content personalization and built-in analytics. Outbound Campaigns supports predictive and progressive voice dialing, AI-powered call classification, retry strategies based on contact outcomes, time zone detection, and communication limits. These features ensure that businesses can optimize their outreach while adhering to regulatory requirements and customer preferences. Additionally, businesses can fine tune audience segments, personalize message templates and start event-based campaigns across voice and digital channels like SMS and email. By leveraging these features, businesses can significantly enhance their customer engagement strategies and improve overall communication effectiveness.
To learn more and get started, visit the Amazon Connect Outbound Campaigns product page and documentation.
Categories: general:products/amazon-connect,marketing:marchitecture/messaging
Source: Amazon Web Services
