Amazon Connect now supports parallel execution of AWS Lambda functions in flows, enabling faster and more seamless customer experiences. Amazon Connect allows you to integrate with third-party or homegrown systems such as CRMs using Lambda to automate tasks like reading or updating customer records. With this launch, you can now execute multiple Lambda functions concurrently or continue progressing the flow and run additional actions while a Lambda runs. For example, in an automated customer interaction, you can now look up a customer’s past purchases while simultaneously checking for active promotions and playing a message about a new offer. These capabilities can be configured directly in the drag-and-drop flow designer using the “Lambda” and “Wait” flow blocks, or through public APIs.
To learn more, see the Amazon Connect Administrator Guide. These features are available in all AWS regions where Amazon Connect is available. To learn more about Amazon Connect, the AWS cloud-based contact center, please visit the Amazon Connect website.
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Source: Amazon Web Services
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