Enhanced AWS Specialization badges now display categories

AWS is pleased to announce a significant enhancement to the AWS Specialization Programs Badge, which is available now. This enhancement will enable AWS Specialization Partners to showcase badges that display both their specific specialization and its corresponding category, addressing frequent feedback from our partners and customers.

In today’s competitive cloud marketplace, AWS Specializations have become instrumental in partner selection. According to recent Canalys research, 87% of customers consider AWS Specializations among their top three selection criteria, with 60% citing it as their primary factor when choosing an AWS Partner.

The enhanced badges will be prominently featured in partners’ marketing materials, event displays, social media presence, and customer-facing collateral. This update provides several key benefits:

• Improved visibility of specialized expertise
• Enhanced differentiation in the marketplace
• Stronger alignment between partner marketing and validated capabilities

All current AWS Specialization Programs with categories are supported by this enhancement. Partners can access this new feature by logging into Partner Central, navigating to the “Market” tab, and selecting “Badge Manager.”

This update represents our ongoing commitment to helping partners showcase their expertise and connect more effectively with customers.

For more information, visit the AWS Partner Programs webpage.

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Source: Amazon Web Services

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