Announcing AWS Partner Central agents to accelerate co-sell

Today, AWS announces the general availability of AWS Partner Central agents, new AI-powered capabilities designed to accelerate partner co-selling with AWS. Built on Amazon Bedrock AgentCore, these agentic capabilities work alongside partner sales teams to shorten sales cycles and simplify funding access. AWS Partners can engage with these agentic capabilities directly in the console or programmatically through Model Context Protocol (MCP), enabling sales teams to access from within their own customer relationship management (CRM) systems.

With AWS Partner Central agents, partner teams get pipeline insights, tailored sales plays, and next-step recommendations on demand, so they know where to focus and what to do next. Partner sales teams can share meeting transcripts, notes, or emails with agents that automatically populate fields and advance deals, so they stay focused on selling, not data entry. Agents recommend funding at the opportunity level, highlight eligibility gaps, and create pre-populated fund requests, so partners capture available funding faster.

AWS Partner Central agents are available today in all commercial AWS Regions. To learn more about agentic capabilities in AWS Partner Central, review this blog. Partners can start using agents by visiting AWS Partner Central in the AWS console and accessing opportunities, after reviewing the agents guide, and to integrate agents into your own CRM, visit the Partner Central agents MCP server guide.

Categories: marketing:marchitecture/partner-network,marketing:marchitecture/artificial-intelligence,marketing:marchitecture/aws-marketplace-and-partners,general:products/aws-marketplace

Source: Amazon Web Services

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